AI-Driven Digital Marketing Mastery Course
Course Duration: 3-4 Months | Course Mode: Online & Offline
Our AI-Driven Digital Marketing Mastery course is designed to teach you the skills that actually matter in today’s fast-paced digital world. From understanding how AI tools transform marketing strategies to using data to make smarter decisions, this course is all about giving you practical knowledge that works in real-life situations.
No boring theory here, just hands-on learning with projects, interactive sessions, and tools that marketers use every day. Plus, with placement opportunities and a focus on trending topics in digital marketing, you’ll be prepared for a successful career the moment you finish.
Student Registration Form
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AI-Driven Digital Marketing Mastery Course
Course Curriculum
The AI-Driven Digital Marketing Mastery Course Covers 30+ in-depth Modules on SEO, Meta Ads, Analytics, E-commerce, AI-Driven Marketing & More. Get Practical Experience through Live Projects, Real-World case studies, and expert Guidance in both Online and Offline formats.
Module 1: Introduction to Digital Marketing & AI
- Core concepts of digital marketing
- Evolution and history of digital marketing
- Traditional vs. digital marketing
- Current trends and future scope
Module 2: Understanding the Digital Consumer
- Identifying and analyzing target audiences
- Creating detailed buyer personas
- Understanding user intent and behavior
Module 3: Website Basics
- Website Basics
- Google Analytics Fundamentals
Module 4: Google Analytics Fundamentals
- Setting up Google Analytics accounts
- Tracking website traffic and behavior
- Understanding key metrics (bounce rate, sessions, conversions)
Module 5: Google Tag Manager Basics
- Tags, triggers, and variables
- Event tracking and implementation
- Integrating GTM with other tools
Module 6: Google Data Studio Essentials
- Creating dashboards and visualizing data
- Generating reports for marketing insights
- Customizing data views and templates
Module 7: On Page SEO
- Keyword research and optimization
- Meta tags, headers, and content structure
Module 8: Off Page SEO
- Backlinking Strategies
- Domain & Page Authority
Module 9: Local SEO
- Optimizing for Google My Business
- NAP Citations
Module 10: Technical SEO
- Structured data and schema markup
- Mobile optimization and site speed
Module 11: Google Search Console
- Monitoring indexing and crawl errors
- Submitting sitemaps and improving rankings
- Resolving site performance issues
Module 12: Google Ads Campaigns
- Search ads and display ads
- Shopping ads and remarketing strategies
- Budgeting and bid optimization
Module 13: Meta Ads (Facebook & Instagram)
- Creating high-converting ad campaigns
- Audience targeting and segmentation
- Analyzing ad performance metrics
Module 14: Using AI to Create Effective Campaigns
- AI for Campaign Strategy
Module 15: Youtube Ads
- Setting up video ad campaigns
- Skippable vs. non-skippable ads
- Optimizing ads for engagement
Module 16: UTM Tracking
- Setting up UTM codes for tracking campaigns
- Analyzing UTM data in Google Analytics
- Improving ROI with detailed campaign insights
Module 17: Social Media Optimization (SMO) Using AI
- Optimizing profiles using AI for visibility
- Consistent branding and posting schedules
- Engagement tactics for organic growth
Module 18: Social Media Marketing (SMM)
- Campaign strategies for Instagram, Facebook, and Snapchat
- Understanding algorithms and boosting content
- Leveraging analytics for social growth
Module 19: Snapchat Ads
- Creating high-converting ad campaigns
- Audience targeting and segmentation
- Analyzing ad performance metrics
Module 20: LinkedIn Marketing
- Building professional LinkedIn profiles
- Networking and B2B lead generation
- LinkedIn ad campaign strategies
Module 21: Content Writing
- Storytelling techniques for audience engagement
- Creating SEO-optimized blogs and articles
Module 22: Copywriting with AI
- Writing persuasive Ad Copies using AI
Module 23: Graphic Design Basics
- Designing professional social media posts
- Leveraging templates for branding consistency
- Basics of typography and color theory
Module 24: AI Content Creation
- Using ChatGPT for content generation
Module 25: AI Visual Creation
- Tools for AI-generated visuals and voiceovers
- Automation in content creation
Module 26: E-Commerce Website Development
- Setting up Shopify/WordPress stores
- Optimizing product pages for sales
- Payment gateway integration
Module 27: Conversion Rate Optimization (CRO)
- Creating urgency with time-sensitive offers
- Optimizing button colors, text, and CTAs
- Adding scarcity indicators
- Customer reviews and trust signals for conversions
Module 28: Email Marketing
- Crafting email campaigns for engagement
- Segmenting audiences for personalized communication
Module 29: Customer Relationship Management (CRM)
- Automating customer journeys with CRM tools
Module 30: Affiliate Marketing
- Introduction to Affiliate Marketing
- Setting up an affiliate program
- Managing and optimizing programs
- Analyzing performance and ROI
Module 31: Influencer Marketing
- Understanding Influencer Marketing
- Finding the Right Influencers
- Negotiating partnerships and setting expectations
- Campaign execution & monitoring
Module 32: Performance Marketing
- Tracking campaign performance metrics
- A/B testing and optimization techniques
- Maximizing ROI through data-driven insights
Module 33: Remarketing Campaigns
- Retargeting website visitors effectively
- Creating dynamic ads for higher conversions
- Personalizing messaging for audience segments
Module 34: Online Reputation Management (ORM)
- Monitoring brand mentions and reviews
- Managing negative feedback professionally
- Building a positive online reputation
Module 35: Job Readiness & Portfolio Building
- Creating a standout resume and portfolio
- Preparing for interviews in digital marketing roles
- Highlighting skills and certifications
Module 36: Freelancing Basics
- Finding clients and setting rates
- Building long-term client relationships
- Managing projects and deliverables effectively
Course Details
AI-Driven Digital Marketing Mastery Program
- Batch Timings:
- Weekday (Offline)
- 5:00 PM - 7:00 PM
- 7:00 PM - 9:00 PM
- Weekend (Offline)
- Saturday: 5:00 PM - 9:00 PM
- Saturday: 10:00 PM - 2:00 PM
- Online
- 3:00 PM - 5:00 PM
Choose a schedule that fits your lifestyle and start mastering digital marketing with flexibility and ease!
Master the Tools that Drive Digital Marketing
Course Highlights
AI-Powered Tools For Digital Marketing
Latest Industry Strategies
(No Outdated Practices)
100% Practical Training With Hands-On Projects
Prime Mumbai Location:
Near Borivali Station
100% Job Assurance & Placement Assistance
Government Affiliations With Skill India & MKCL
Affordable Fees With Easy Installment options
Certificates In Alignment With Google, Meta & More
Who Is This Course For?
Students and Graduates Looking To Build a Career.
Professionals Wanting
To Upskill
Entrepreneurs aiming to grow their businesses
Marketing Enthusiasts
Placement Providers
Our students are placed in leading companies across industries
A Space Designed for Learning
HITMI's Modern Classroom is built for an Engaging and Focused Learning Experience. With a Comfortable Setup, real-time Interaction, and the Right Atmosphere, learning Digital Marketing here feels just right.
Career Opportunities After the Course
List potential roles students can pursue after completing the course, such as
- Digital Marketing Associate
- SEO Intern
- Social Media Marketing Executive
- PPC Intern
- E-commerce Marketing Executive
- Marketing Automation Intern
With 100% job assurance, our course prepares you for a lucrative career in digital marketing.
Authorised Training Partners
Transform Your Career Today!
Seats are filling fast for our AI-Driven Digital Marketing Mastery Program. Whether online or in-person, secure your spot now and unlock certifications from industry giants like Google, Meta, HubSpot, and more!
FAQs
This course is for beginners and professionals looking to master digital marketing using AI-powered tools. No prior experience is required.
You'll learn AI-driven content creation, social media automation, data-driven marketing, SEO, paid ads, and email marketing using the latest AI tools.
The course duration is 3 to 4 months, with flexible learning options.
Yes, you’ll receive an industry-recognized certificatios from Google, SemRush, Meta, Hubspot, Skill India & HITMI upon successful completion.
Online classes will be completely live!
We provide 100% Placement Assistance & Job Assurance
To know the exact fee details, please fill out the inquiry or admission form, and our team will get in touch with you to provide all the necessary information, including pricing, payment options, and available discounts.
Click on the Enroll Now button and follow the simple registration process.